Many women know their belly is the last thing to change; they just don't know why.

Belly Fat Fix: A Muscle-First Approach for Women After 40

A live Lab where you'll learn what's driving stubborn belly fat after 40, why the scale can stay put while your body is actually changing.

Join me for a 90-minute masterclass

I'll teach you the science behind visceral fat, show you why the standard advice makes it worse, and walk you through exactly what to do instead.

WHAT YOU'LL LEARN...

Why muscle, not fat, is the starting point
Belly fat is often the first visible sign that you're losing muscle, not gaining fat. Understand why chasing fat loss directly so often backfires, and why a muscle-first approach changes the story at your midsection.
Why your belly holds on longer than the rest of your body
The fat around your middle is metabolically active and responds to different signals than fat everywhere else. After 40, declining estrogen and declining muscle both push fat storage toward your midsection.
Understand what's actually driving it and how to fix it.
Why more cardio and less food usually make it worse
Cutting calories too hard or pushing cardio too high raises stress hormones, and stress hormones are tied directly to how your body stores fat in the middle. Understand why the instinct to do more and eat less, often backfires.
Why the scale doesn't tell the full story
Body composition, not body weight, is what actually determines how your body looks and feels. Understand why the scale can stay still while change is happening underneath, so you stop mistaking a stalled scale for stalled progress.
Live Q&A
Bring your questions about belly fat, muscle, and what's realistic for your body. You'll have the chance to get clarity on what's actually going on for you.

Class Details

Thursday, October 8th
4:00 PM PT / 7:00 PM ET

Duration: 90 minutes
Investment: $20
Replay Available: Yes!

READY TO UNDERSTAND WHAT'S ACTUALLY GOING ON?

If you've been doing everything right and your belly is the one place that won't budge, this Lab will give you a clear, science-backed explanation and a roadmap you can put to work right away.

I'M HOLLY.

For over 30 years, I’ve helped women get strong—physically, emotionally, and mentally. As a Certified Strength and Conditioning Specialist (CSCS), author of Lift to Get Lean, and founder of The Body Composition Project, I’ve worked with thousands of women, from A-list celebrities to busy moms. And I’ve seen one thing over and over…

When a woman feels strong in her body, everything in her life changes.

But I wasn’t always strong myself. Years ago, chronic pain and burnout left me exhausted. I thought I was doing everything “right,” but my workouts made me feel worse, not better. Until I learned to train smarter—then transformation became fun again.

Now at 53, I feel stronger and more energized than in my 30s. Not because I spend hours in the gym (I don’t), but because I know how to activate the right muscles, avoid common mistakes, and train in a way that works with my body.

That’s why I created this Lab —to share the exact methods I teach my most successful clients. Because when you lift with confidence, you stop second-guessing yourself and start seeing real results.

Whether you’re new to strength training or you’ve been lifting for years without progress, this class is for you.

Grab My Seat Now

“I’m so happy to have found Holly! I’m post-menopausal so this content is exactly what I’m looking for. Such great information for my fitness journey!”

~ Melin

“Holly’s work has changed the way I think about fitness and wellness. I’m no longer chasing numbers—I’m building a lifestyle I love.”

~ Lori

“These Labs always clarify exactly what I should focus on next.”

~ Michelle